System Thinking
You can't do it alone
Did you know that many VCs are more likely to invest in startups with co-founders? Over 60% of VC-backed startups have multiple founders. Still think you can do it all alone? Here’s the truth, VCs bet on teams, not lone wolves. But even if you are a solo founder,
Can your business run without you?
If you can’t take a holiday, you haven’t built a business. Here’s a tough pill to swallow: * 53% of founders experience burnout * 62% take fewer holidays than they would like 🧩If your business cannot run without you for two weeks (or more), you have not built a
Growth that lasts
TikTok drove $15 billion in small business revenue last year. What happens now? Social platforms come and go, but first principles stay. With the recent TikTok ban, businesses are scrambling to figure out their next move. But here is the hard truth: if your marketing strategy relies too much on
When growth feels impossible
You wouldn’t build your house on quicksand, so why build your business on one? Skipping systems might feel faster in the moment, but it creates chaos. Bottlenecks, burnout, and confusion become the norm, and growth feels impossible. That’s why I believe in setting up systems from day one:
Should you outsource? Use this 4-step framework
“Should we outsource this?” If you’ve ever asked that question, you’re not alone. Every growing business faces this dilemma. Whether it’s sales, marketing, customer support, or another critical function, outsourcing has its pros and cons. The key is having a system to know when it’s the
The real reason marketing feels harder than it should
Is marketing really hard, or do we just make it harder than it needs to be? After 16 years in marketing, I’ve realised something important: the hardest part isn’t the marketing itself. It’s everything around it. Here’s what I’ve seen time and time again: * Goals
Build, buy, or borrow: How to choose the right system
Why reinvent the wheel when you can borrow it? Not every system needs to be built from scratch. The smartest businesses know how to decide between building, buying, or borrowing. Here’s how I think about it: Build Want something 100% tailored to your needs? Building a system from scratch
Anyone can start a business
Starting a business is simple. Staying profitable? That’s where the real challenge begins. Barriers to entry have never been lower: * Anyone can launch a storefront with platforms like Shopify or Stan * AI tools churn out polished ads, emails, and websites in minutes. * Global platforms make sourcing and customer service
Marketing’s biggest roadblock
What if I told you that creativity isn’t marketing’s biggest bottleneck? It’s communication. Every campaign, launch, or sales push involves working with design, sales, product, customer success, and sometimes external agencies. Marketing is a team sport. The real challenge isn’t coming up with ideas. It’s
The productivity trap: Why apps won’t solve your workflow
Ever wonder why we keep jumping from one productivity app to the next, hoping this one will finally change the game? Truth: the problem isn't the tool. It's trying to squeeze our lives into someone else's system. What if we stopped forcing it and