Hi, I'm Niki Torres. 👋
I’m a growth marketer deeply curious about how things begin and evolve. I love exploring the stories behind early-stage businesses and have a knack for building from scratch—be it a fresh loaf of bread or effective systems to scale startups.
Why read a book more than once
There are 700,000 to 1,000,000 new books published every year. Even if I read one book a day till I'm 90, I'm only going to be able to read another 19,710 books. It almost feels like a waste to not try and
How to quit fast and quit often—for people who don't like quitting but know they should
Quitting is not the same as giving up. The dictionary defines quitting to also mean "to set free". That's the energy I like to bring when quitting books and situations. If you're having a hard time deciding whether to quit something or not, here
How to read books for those who don't want to read books
You don't have to read books. This is your permission not to read them. Perhaps you feel guilty about your growing pile of books. Donate them. Suppose you haven't touched that book on your nightstand. Give it to a friend. Books are great. I read about
3 lessons on writing every day for 30 days
Today marks my 30th-day of writing and publishing an atomic essay every day. It feels long and short all at the same time, and I am proud of having come this far. If you're thinking of embarking on a similar challenge, here are the things I learned, which
Why quitting is hard and the 1 thing you need to know to make it easier
Nobody likes to be a quitter. I used to be like that too. Now, however, I am a big proponent of quitting fast and quitting often. It's not that I've gotten more frivolous with my decision-making or lack the grit to stick around. It's
Why you should never pick Monday to start a new habit
If there is one thing I am good at, it's picking up new habits like writing 750 words consecutively for over 500 days. The trick? I never pick Monday as a start date. I never pick any of the usual times to start. Not on the 1st of
The best lesson I learned about how to delegate well
After 14 years in the workforce, I still remember my journey from individual contributor to manager. The most significant growth was learning how to go from doing the task myself to delegating the tasks to the team. My initial path to delegating was fraught with mistakes and frustration. Fortunately, there
3 early-stage growth lessons I learned after a year in healthcare
A year ago, I joined as the Head of Growth at NOVI Health, a startup on a mission to prevent and reverse chronic disease. When I joined, I had zero experience in this industry but have worked in growth in other sectors like travel, telecom, and fintech. I thought some
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