Building a community for Asia's female founders to thrive.

Hello there, I'm Niki. I have 12+ years of experience in communications, growth, and digital marketing.

Currently the founder, producer, and host of Chief Best Friends, a podcast helping women succeed in work and business through meaningful friendships.
Listen and subscribe to Chief Best Friends.

I also write BFFs, a bi-weekly email for Asia’s female founders, bringing together resources on growing a business, cultivating friendships, and seeking opportunities for funding.
Subscribe to BFFs.


a) Deepening my yoga practice and currently going through the Ashtanga Primary Series and enrolled in a 200-hour yoga teacher training.

b) Working my way towards applying for a graduate degree in analytics to start school in the spring, January 2021. Currently enrolled in CS1301 as a pre-requisite and other fundamentals. Read about my journey to analytics here.

c) Mentoring the next wave of podcasting women under Project Voice, as well as a fresh group of startups for the Iterative VC accelerator program.

Past Work Life

Most recently a Director of Growth at an early-stage travel/telco startup backed by Sequoia. Before that, I was with Skyscanner, a global travel tech company, where I began my travel industry experience.

I earned my stripes working in agencies of various sizes and specialities to become what we now know as a T-shaped growth marketer.

I'm a multi award-winning communications professional for my work with clients such as Changi Airport, Hewlett-Packard, Lenovo, AdColony (formerly Opera Mediaworks), and Symantec during my time at Ogilvy, Archetype (formerly Text100), Hive Consulting, and Goodstuph.