Blog
Build, buy, or borrow: How to choose the right system
Why reinvent the wheel when you can borrow it? Not every system needs to be built from scratch. The smartest businesses know how to decide between building, buying, or borrowing. Here’s how I think about it: Build Want something 100% tailored to your needs? Building a system from scratch
Anyone can start a business
Starting a business is simple. Staying profitable? That’s where the real challenge begins. Barriers to entry have never been lower: * Anyone can launch a storefront with platforms like Shopify or Stan * AI tools churn out polished ads, emails, and websites in minutes. * Global platforms make sourcing and customer service
Marketing’s biggest roadblock
What if I told you that creativity isn’t marketing’s biggest bottleneck? It’s communication. Every campaign, launch, or sales push involves working with design, sales, product, customer success, and sometimes external agencies. Marketing is a team sport. The real challenge isn’t coming up with ideas. It’s
The productivity trap: Why apps won’t solve your workflow
Ever wonder why we keep jumping from one productivity app to the next, hoping this one will finally change the game? Truth: the problem isn't the tool. It's trying to squeeze our lives into someone else's system. What if we stopped forcing it and
A surprising systems lesson from my dislocated elbow
I dislocated my elbow, and it taught me a surprising lesson about systems. In early October, I dislocated my elbow, a painful (and humbling) reminder of how much we rely on things quietly working in the background. Suddenly, the little things I took for granted became a struggle: * Tying my
No fancy tools
A great system doesn’t always need fancy tools—but it does require that you understand the ones you’re using. Take Gmail, for example. With a few tweaks, I’ve built email workflows that keep me productive and focused—like having my own version of Superhuman but free. Labels,
Close more deals and delight your customers
Want to close more deals and delight your customers? Nail the handoff. In a 4x100m relay race, the fastest runners don’t always win. The winners are the teams who spend months perfecting the baton pass. Why? Because a fumbled handoff costs seconds—and in a race that tight, seconds
Systems make everyday life easier
Have you ever thought about how systems make everyday life easier? Here are a few ways I use simple systems to stay sane: The Pantry Reminder My Reminders app isn’t just for work tasks—I use it to track expiry dates for pantry items. That way, I never find
Systems are everywhere
Once you see them, you can't unsee them. Systems are everywhere—you can’t stop seeing them once you notice them. From how you make your morning coffee to how your favourite brand runs its marketing, systems shape everything. They’re the frameworks and mental models that keep
3 lessons on writing every day for 30 days
Today marks my 30th-day of writing and publishing an atomic essay every day. It feels long and short all at the same time, and I am proud of having come this far. If you're thinking of embarking on a similar challenge, here are the things I learned, which
