S2E2: On what it takes to build global brands - Supernova
From their beginnings curating existing beauty products with smaller margins to now having their fingerprints throughout the entire process of product creation down to distribution. Supernova has put the building and launching of global brands down to a science.
About this episode
Emily and Sarah are the women behind the well-loved brands you have seen on Instagram: Skinny Mint, Bodyboss, Sand & Sky, and Coco & Eve. Their company Supernova has launched these four global, direct-to-consumer (DTC) brands.
They're amazing in that they’ve blended their experience in the beauty space, having started Bellabox, a beauty subscription service, and applied that to what we know as online-only, living-in-social-media kind of brands.
What you'll learn
- The challenges of working with investors and bringing external influence into the business
- How to understand when or why to take money from investors
- Why you need to outline what investors could offer you and make sure you put this in writing
- Remembering that investors are there to invest in you and not to feel inferior to that
- How you can use naivete as a superpower in order to launch a business
- Why retailers are a great distribution channel for a DTC beauty brand, especially for credibility
- What the founder’s role is in building a brand
- The science behind building a brand (spoiler alert: it all stems from the quality of the product)
- Why founders need to trust the process and enjoy yourself
- Why there’s no shortcut in building a brand, you gotta do the hard work
Episode resources
Books to read
Inspiring women in beauty
- Emily Weiss of Glossier
- Vicky Tsai of Tatcha
Connect with Supernova
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