Marketing
Marketing is exhausting
Did you know that 40% of a marketer’s time is spent on repetitive tasks? No wonder marketing can feel like a never-ending marathon. Scaling shouldn’t mean working longer hours or piling on more stress. In fact, with the right systems, it can mean less. Imagine automating those repetitive
Growth that lasts
TikTok drove $15 billion in small business revenue last year. What happens now? Social platforms come and go, but first principles stay. With the recent TikTok ban, businesses are scrambling to figure out their next move. But here is the hard truth: if your marketing strategy relies too much on
The real reason marketing feels harder than it should
Is marketing really hard, or do we just make it harder than it needs to be? After 16 years in marketing, I’ve realised something important: the hardest part isn’t the marketing itself. It’s everything around it. Here’s what I’ve seen time and time again: * Goals
Marketing’s biggest roadblock
What if I told you that creativity isn’t marketing’s biggest bottleneck? It’s communication. Every campaign, launch, or sales push involves working with design, sales, product, customer success, and sometimes external agencies. Marketing is a team sport. The real challenge isn’t coming up with ideas. It’s
Close more deals and delight your customers
Want to close more deals and delight your customers? Nail the handoff. In a 4x100m relay race, the fastest runners don’t always win. The winners are the teams who spend months perfecting the baton pass. Why? Because a fumbled handoff costs seconds—and in a race that tight, seconds
3 early-stage growth lessons I learned after a year in healthcare
A year ago, I joined as the Head of Growth at NOVI Health, a startup on a mission to prevent and reverse chronic disease. When I joined, I had zero experience in this industry but have worked in growth in other sectors like travel, telecom, and fintech. I thought some
