Blog
Refusing to stay down
I watched 125+ hours of sports documentaries. Here’s what I found. The best athletes, the ones who dominate their sport, aren’t just talented. They are relentless. They don’t just accept setbacks. They expect them. Ironic as it may seem, the greatest athletes know how to lose. A
Marketing is exhausting
Did you know that 40% of a marketer’s time is spent on repetitive tasks? No wonder marketing can feel like a never-ending marathon. Scaling shouldn’t mean working longer hours or piling on more stress. In fact, with the right systems, it can mean less. Imagine automating those repetitive
The problem with being too data-driven
Are you data-driven or data-informed? Most founders aim to be data-driven. I get the appeal. It sounds rigorous, logical, and objective. But being too data-driven can be a trap. In business, especially startups, you rarely have perfect data. If you are waiting for a complete dataset before making a move,
You can't do it alone
Did you know that many VCs are more likely to invest in startups with co-founders? Over 60% of VC-backed startups have multiple founders. Still think you can do it all alone? Here’s the truth, VCs bet on teams, not lone wolves. But even if you are a solo founder,
Can your business run without you?
If you can’t take a holiday, you haven’t built a business. Here’s a tough pill to swallow: * 53% of founders experience burnout * 62% take fewer holidays than they would like 🧩If your business cannot run without you for two weeks (or more), you have not built a
Your time is your most valuable resource
Did you know that 68% of a founder’s time is spent on low-value tasks? That leaves just 32% for work that actually moves the needle. For founders, bringing in the right support is not just an expense. It's leverage. The key that unlocks this? Realising that your
Growth that lasts
TikTok drove $15 billion in small business revenue last year. What happens now? Social platforms come and go, but first principles stay. With the recent TikTok ban, businesses are scrambling to figure out their next move. But here is the hard truth: if your marketing strategy relies too much on
When growth feels impossible
You wouldn’t build your house on quicksand, so why build your business on one? Skipping systems might feel faster in the moment, but it creates chaos. Bottlenecks, burnout, and confusion become the norm, and growth feels impossible. That’s why I believe in setting up systems from day one:
Should you outsource? Use this 4-step framework
“Should we outsource this?” If you’ve ever asked that question, you’re not alone. Every growing business faces this dilemma. Whether it’s sales, marketing, customer support, or another critical function, outsourcing has its pros and cons. The key is having a system to know when it’s the
The real reason marketing feels harder than it should
Is marketing really hard, or do we just make it harder than it needs to be? After 16 years in marketing, I’ve realised something important: the hardest part isn’t the marketing itself. It’s everything around it. Here’s what I’ve seen time and time again: * Goals