The real reason marketing feels harder than it should

Is marketing really hard, or do we just make it harder than it needs to be?

After 16 years in marketing, I’ve realised something important: the hardest part isn’t the marketing itself. It’s everything around it.

Here’s what I’ve seen time and time again:

• Goals that don’t align between leadership and marketing.
• Processes that are so complicated no one actually follows them.
• A lack of systems to track what’s working and what isn’t.

The result?

Chaos.

But it doesn’t have to be this way. When you build systems that work, everything changes:

• Campaigns run smoothly because everyone knows their role.
• You stop wasting time chasing ideas that don’t move the needle.
• And you finally have an answer to the dreaded “Where are the leads?” question.

Good marketing leadership isn’t about putting out fires. It’s about preventing them.

I’d love to hear from you. What’s your biggest challenge when it comes to building marketing systems? Share your input in this short survey, and as a thank-you, you’ll get early-bird access to tools designed to make scaling easier.