Marketing’s biggest roadblock

What if I told you that creativity isn’t marketing’s biggest bottleneck?

It’s communication.

Every campaign, launch, or sales push involves working with design, sales, product, customer success, and sometimes external agencies.

Marketing is a team sport.

The real challenge isn’t coming up with ideas. It’s keeping everyone on the same page.

That’s where templates and documentation can make a huge difference:

• Save time: Use templates for repetitive tasks, like campaign briefs or feedback forms, so you don’t have to explain the same thing over and over.
• Reduce errors: Checklists for launches or approvals help make sure nothing slips through the cracks.
• Keep your team aligned: Clear documentation spells out timelines, deliverables, and expectations so everyone knows what’s happening.

Think of a process that always seems to cause delays or confusion. Break it down step by step, turn it into an easy-to-use template, and share it with your team. Watch how quickly things start running smoother when everyone has the same playbook.

What’s one process you’d love to simplify with a template?