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Growth that lasts

Niki Torres
Niki Torres
— 1 min read

TikTok drove $15 billion in small business revenue last year. What happens now?

Social platforms come and go, but first principles stay.

With the recent TikTok ban, businesses are scrambling to figure out their next move. But here is the hard truth: if your marketing strategy relies too much on a single platform, you are building on shaky ground.

I have never been one to chase trends or aim for viral moments. They are fleeting, often driven by luck, and rarely repeatable.

Real, sustainable growth comes from...

  • Consistency: Systems that keep your marketing running, no matter the platform.
  • Scalability: Strategies that grow with you and adapt beyond trends.
  • Clarity: A deep understanding of your audience and what drives results.

Platforms will always change, but when you build your marketing on solid principles, you are not at the mercy of algorithm shifts or bans. You are in control.

🧩
If growth feels uncertain right now, take a step back and ask yourself: "Are my systems built to last?"

Want to future-proof your marketing? Join my waitlist for exclusive resources.

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Niki Torres

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