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Anyone can start a business

Niki Torres
Niki Torres
— 1 min read

Starting a business is simple. Staying profitable? That’s where the real challenge begins.

Barriers to entry have never been lower:

  • Anyone can launch a storefront with platforms like Shopify or Stan
  • AI tools churn out polished ads, emails, and websites in minutes.
  • Global platforms make sourcing and customer service a breeze.

But when everyone has the same tools, standing out gets harder. Margins shrink. Competing on price becomes a dangerous trap.

How do you win in a crowded, cutthroat market?

You build systems.

  • Efficiency systems: Cut the fat. Operate leaner than your competition.
  • Adaptability systems: Stay agile. Pivot faster than the market shifts.
  • Differentiation systems: Create an unfair advantage. Deliver your unique value at scale, every time.

The same tools that make it easy to start also make it easy to fail. The winners don’t just use tools, they use them better through smart systems.

BlogSystem ThinkingEntrepreneurship
Niki Torres

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