About

Hello there, I'm Niki. I'm the Head of Growth Marketing at Choco Up, where I facilitate the growth of e-commerce brands through capital financing. Since 2017, I've been deeply immersed in growth marketing, spearheading a wide range of successful initiatives across diverse industries. I've consistently driven user acquisition, retention, and revenue growth by leveraging data-driven strategies and innovative marketing techniques.

From 2019-2021, I produced and hosted two seasons of Chief Best Friends. I created it to fill the gap in the podcast market, feature mostly Asian female founders, and highlight the role of friendships and collaboration in business and career success.

Chief Best Friends is about work wives and work besties everywhere and is available on Apple Podcasts, Spotify, Google Podcasts, Amazon, and anywhere you get your podcasts from.