About

At Splice Beta 2019

Hi, I’m Niki.

I help time-strapped digital founders strategise, build, and streamline their revenue growth systems so they can scale efficiently, focus on what they do best, and drive more profit.

With nearly two decades of experience in marketing and growth, I help founders and early-stage businesses build scalable systems that drive sustainable expansion—without the overwhelm.

I’m not just a strategist, I’ve been in the trenches. As a three-time Head of Marketing in early-stage startups, I’ve operated in 0 to 1 environments—building marketing from scratch, executing with limited resources, and driving real results. My approach is hands-on, blending strategy with execution to help founders scale efficiently.

What I Do

✓ Develop marketing and sales systems tailored for scalable growth
✓ Drive revenue growth through automation and structured processes
✓ Guide founders from working in the business to on (and eventually off) the business

Who I Work With

I collaborate with founders building digital-first businesses: software, SaaS, and digital products. My clients have been backed by investors such as Sequoia Capital (now Peak XV), Accel Partners, Index Ventures, and Monk’s Hill Ventures.

Why Work With Me?

I don’t just optimise marketing, I build the systems that keep the entire business running smoothly. From revenue operations to scalable growth infrastructure, I help founders step out of the day-to-day and focus on long-term strategy.

I’ve worked with startups at their earliest stages, building marketing, sales, and operational systems that drive sustainable growth. If you need someone who understands strategy, execution, and how to scale without chaos, let’s chat.

Beyond the Work

I believe in creating opportunities for women in business especially female founders navigating early-stage growth. My podcast, Chief Best Friends, was one of my first steps toward this mission, and since then, I’ve continued to build spaces for founders to connect through curated networking events.

I’m also passionate about mentorship. I’ve worked with incubators, accelerators, and new podcasters, helping them refine their messaging, build audiences, and create systems for long-term success.

For me, systems aren’t just about business. They’re about building strong, supportive communities that thrive.

Chief Best Friends is about work wives and work besties everywhere and is available on Apple Podcasts, Spotify, Google Podcasts, Amazon, and anywhere you get your podcasts from.